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Branding

Logo Design

Considered marks that outlive trends — not vector clichés or AI-generated shapes.

Overview

A logo is the shortest sentence your brand ever writes. We design marks with a rationale — considered typography, precise construction, and appropriate simplicity for how the mark will actually be used. Every logo we deliver comes with a complete asset kit and a written brand guide so it stays consistent everywhere it appears.

What you get

The outcomes we're accountable for.

Original & considered

Every mark drawn from scratch — no templates, no AI-generated shapes, no clichés.

Full asset kit

SVG, PNG, PDF, EPS — light, dark, mono, favicon, social avatars, all delivered.

Written rationale

Every design decision explained so you can defend and extend the mark.

Usage guidelines

A short brand guide covering colour, clear space, minimum sizes and misuse.

Three concept routes

Three genuinely distinct directions to react to — not three variants of the same idea.

Print + digital ready

Constructed to work at 16px favicon and 3-metre trade-show print.

How we work

The process, step by step.

  1. 01

    Brief

    90-minute call on brand values, audience, competitor set and where the mark will appear.

  2. 02

    Research

    Category audit and moodboard to align on aesthetic direction before sketching.

  3. 03

    Concepts

    Three distinct concept routes presented as PDF with rationale.

  4. 04

    Refinement

    Two rounds of refinement on the chosen route to production-ready quality.

  5. 05

    Delivery

    Full asset kit and short brand guide delivered.

Frequently asked

Answers before you have to ask.

How long does a logo take?
Typically 3–4 weeks from brief to final assets.
Do you offer full brand identity too?
Yes — see our Brand Identity service. Most clients start with a logo and extend to full identity as they grow.
Do I own the logo?
Fully. All rights and source files transfer to you on final payment.
Can you refresh an existing logo?
Yes. Logo refreshes preserve equity in the existing mark while modernising it.
What does a logo cost?
£1,850 for a considered logo project including full asset kit and brand guide.
Where we deliver logo design

Logo Design across the UK.

Related services

Often paired with logo design.

All services
Next step

Ready for a mark you'll be proud of?

Book a call — we'll talk you through the process and give you a fixed quote.