Website Redesign
A confident second act for websites that were good enough — until the business grew past them.
Most redesigns quietly lose the ranking and revenue the previous site had spent years earning. Ours don't. We inherit the audit — top pages, keywords, backlinks, converting flows — before touching the design, then rebuild around what's already working while fixing what isn't. You get a site that looks a decade ahead of where you were, with the traffic and enquiries intact.
The outcomes we're accountable for.
Rankings preserved
Every URL audited and 301-redirected so Google inherits your existing authority.
Data-led decisions
We start with your analytics — the redesign fixes what's measurably underperforming.
Brand refresh
A visual upgrade that reflects where the business is now, not where it was five years ago.
Improved conversion
Enquiry paths, forms and calls-to-action redesigned around real user behaviour.
Faster site
Modern codebase and hosting typically halve load time versus the site being replaced.
Governance
A new CMS and content model designed to keep the site consistent as it grows.
The process, step by step.
- 01
Audit
Analytics, Search Console, backlink profile and heat-map review to understand what to keep and what to change.
- 02
Redirect map
Full URL inventory with 1:1 redirects mapped before we design anything.
- 03
Design
Redesign of every page type with the new brand system and clearer conversion structure.
- 04
Build & migrate
Content migrated, images re-optimised, schema and metadata retained or improved.
- 05
Launch & monitor
Search Console reindexing, ranking checks and CWV monitoring for the first 90 days.
Answers before you have to ask.
- Will my Google rankings drop?
- Not if the redesign is handled properly. We map every URL and monitor Search Console for the first quarter. Small short-term fluctuations are normal; sustained losses aren't.
- Can you keep our best-performing pages?
- Yes. Pages that already convert or rank are rewritten and reskinned rather than replaced from scratch.
- Do you handle the migration?
- End-to-end — content, imagery, redirects, DNS, analytics and search tooling all handled by us.
- How long does a redesign take?
- Typically 8 to 14 weeks depending on the size of the existing site.
- Can we redesign in stages?
- Yes. Phased redesigns are ideal for larger sites where a big-bang launch is risky.
Often paired with website redesign.
Website Design
Editorial, considered websites that make your business look — and perform — a size larger than it is.
Read moreSearch Engine Optimisation (SEO)
Ranking programmes engineered around the searches that make your business money — not vanity keywords.
Read moreWebsite Migration
Platform, host or domain moves handled end-to-end — with the SEO, email and uptime you started with.
Read moreConversion Rate Optimisation (CRO)
Structured research and testing that turns your existing traffic into measurably more enquiries and sales.
Read moreReady to modernise without losing what you've built?
A 30-minute call and a written plan for a redesign done properly.