Do we have to build with you?

No. Many clients commission planning from us and build with another agency or in-house team.

How is this different from a normal discovery?

A normal discovery scopes what an agency is about to build. Our planning engagement is independent — you own the output and can use it with any partner.

What does the AI add?

Deeper and faster competitor research, content-gap analysis, and audience question mining than traditional discovery — with human judgement layered on top.

How long does planning take?

2–4 weeks depending on scope.

£1,850–£4,500 depending on complexity. Fee credited toward a build if you choose us.

All services

Consultation

AI Website Planning & Consultation

Understand what to build, why, and in what order — before you spend a pound on design or code.

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Overview

Most website projects fail because they start with 'what should it look like' instead of 'what should it do'. Our planning engagements answer the second question first — using structured discovery, AI-powered research, competitor analysis and a documented strategy — so you buy the right site the first time. Ideal for businesses about to invest in a new build with an agency (us or otherwise) or an in-house team.

What you get

The outcomes we're accountable for.

Right site, first time

Avoid the £10,000+ mistake of building the wrong site and rebuilding a year later.

AI-augmented research

Faster, deeper competitor and audience analysis than traditional discovery.

Full written strategy

Positioning, audience, sitemap, page briefs, tech stack recommendation, and success measures in one document.

Agency-agnostic

You can use the plan with any agency or in-house team — we hope you'll choose us but don't require it.

Budget clarity

Realistic budget and timeline ranges based on the scope defined.

Board-ready

Written for stakeholders and investors, not just marketing teams.

How we work

The process, step by step.

01
Discovery call
90-minute call on business goals, current state, and where the website fits.
02
Research
Competitor analysis, audience research and platform benchmarking.
03
Sitemap & briefs
Complete sitemap plus a brief per page — purpose, audience, key content, success measure.
04
Tech & budget
Platform and stack recommendation with realistic budget and timeline ranges.
05
Present
90-minute presentation of the strategy with time for challenge and refinement.

Frequently asked

Answers before you have to ask.

Do we have to build with you?: No. Many clients commission planning from us and build with another agency or in-house team.
How is this different from a normal discovery?: A normal discovery scopes what an agency is about to build. Our planning engagement is independent — you own the output and can use it with any partner.
What does the AI add?: Deeper and faster competitor research, content-gap analysis, and audience question mining than traditional discovery — with human judgement layered on top.
How long does planning take?: 2–4 weeks depending on scope.
What does it cost?: £1,850–£4,500 depending on complexity. Fee credited toward a build if you choose us.

Where we deliver ai website planning & consultation