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Marketing

Content Creation

Editorial content, SEO copy and long-form articles that earn rankings, backlinks and buyer trust.

Overview

Great content answers a specific question better than anyone else — and does it in a voice that sounds like a real business. We write editorial articles, long-form guides, and SEO copy for UK businesses, informed by keyword research, competitor analysis and (where useful) subject-matter interviews. Everything is human-written, optimised for both Google and AI answer engines, and structured to earn backlinks and buyer trust.

What you get

The outcomes we're accountable for.

Human-written

No AI-generated filler — every article written by a UK-based editor.

SEO-informed

Every piece briefed with target keyword, intent, and competitor analysis.

AI-search ready

Structured for both Google and AI answer engines like Perplexity and ChatGPT search.

On-brand voice

Documented tone of voice applied consistently across every piece.

Original research

Interviews and original insights where they'll differentiate the article.

Distribution-aware

Written to be excerptable for social, email and outreach — not just blog fodder.

How we work

The process, step by step.

  1. 01

    Topic strategy

    Editorial calendar aligned with SEO priorities, business goals and buyer questions.

  2. 02

    Brief

    Every article briefed with target keyword, structure, sources and tone notes.

  3. 03

    Draft

    Written by a specialist editor and returned for one round of feedback.

  4. 04

    Optimise

    Metadata, internal links, images and schema markup added before publication.

  5. 05

    Distribute

    Optional social, email and outreach amplification for high-priority pieces.

Frequently asked

Answers before you have to ask.

Will you use AI to write?
AI can be useful for research and outlining — not for finished copy. All published content is written and edited by humans.
How long are your articles?
Whatever the topic and search intent demand — usually 1,200 to 2,500 words for SEO articles.
Do you write for technical or regulated industries?
Yes — finance, health, legal, and B2B tech among them. Subject-matter interviews included where needed for accuracy.
How does content help with AI search?
Answer engines cite well-structured, factually rich content with clear headings. We write with that structure and cite sources properly.
What does content cost?
£380–£950 per article depending on length and research depth. Volume retainers discounted.
Where we deliver content creation

Content Creation across the UK.

Related services

Often paired with content creation.

All services
Next step

Ready for content that actually pulls its weight?

Book a call — we'll audit your current content and propose an editorial plan.