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Performance

Website Speed Optimisation

Real-user Core Web Vitals brought into the green — measurably faster pages, better rankings, higher conversion.

Overview

Every second your homepage loads slower costs you rankings and enquiries. We optimise Core Web Vitals against real-user data — LCP, INP, CLS — not lab scores that look good but don't reflect what your visitors actually experience. The result is a site that feels immediately snappier, ranks higher for the same content, and converts better on mobile.

What you get

The outcomes we're accountable for.

Real-user data

We optimise against CrUX and RUM data, not synthetic Lighthouse scores.

Ranking uplift

Faster sites rank better for the same content, especially on mobile.

Better conversion

Every 100ms shaved from LCP measurably improves conversion on ecommerce.

Framework-agnostic

WordPress, Shopify, Webflow, React, Vue — we've optimised them all.

Image and video optimisation

Modern formats, responsive delivery, lazy loading, and CDN caching.

Written report

Before/after benchmarks and a written summary of what changed.

How we work

The process, step by step.

  1. 01

    Baseline

    CrUX, PageSpeed Insights, WebPageTest and RUM benchmarks captured across key pages.

  2. 02

    Diagnosis

    Bottleneck analysis: images, JavaScript, CSS, third-party scripts, hosting.

  3. 03

    Fixes

    Images optimised, scripts deferred, critical CSS inlined, hosting tuned, caching configured.

  4. 04

    Verification

    Re-run benchmarks and monitor CrUX for 30 days to confirm improvements land.

  5. 05

    Handover

    Written summary and recommendations to keep the site fast.

Frequently asked

Answers before you have to ask.

Is Lighthouse the right measure?
Not on its own. Lighthouse is a lab test; Google ranks on real-user data (CrUX). We optimise for both, but CrUX is where the ranking impact lives.
How much faster will my site get?
Typical improvements: LCP cut in half, JavaScript payload reduced 40–70%, mobile pass rates from 20% to 80%+ on Core Web Vitals.
Can you speed up WordPress?
Yes. Most WordPress speed problems come from bad hosting, bloated themes and too many plugins — all addressable.
Do you need code access?
Yes. Usually FTP/Git and admin access to the CMS or platform.
What does a speed engagement cost?
£1,200 for brochure sites, £2,400–£4,800 for larger or e-commerce sites.
Where we deliver website speed optimisation

Website Speed Optimisation across the UK.

Related services

Often paired with website speed optimisation.

All services
Next step

Ready for a site that actually feels fast?

Book a call — we'll benchmark your current speed for free.