What's the difference between a logo and an identity?

A logo is a mark. An identity is the entire system — logo, typography, colour, imagery, voice — plus the guidelines that keep them consistent.

How long does full branding take?

8–12 weeks depending on scope.

Do you handle print production?

Design, yes; print production, via trusted partners we can project-manage on your behalf.

Can we brand or rebrand around an existing name?

Yes. Most engagements are rebrands of established businesses.

What does branding cost?

£6,500–£18,000 depending on scope and application count. Fixed quote after a discovery call.

All services

Branding

Brand Identity & Branding

Complete visual systems — logo, typography, colour, imagery, tone — designed to make your brand instantly recognisable.

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Overview

A logo is the beginning; an identity is the whole system that makes a brand recognisable in the wild. We build considered identity systems: logo, typography, colour, iconography, photographic direction, tone of voice, and application across print and digital — all documented in a brand guide your team and every future supplier can use.

What you get

The outcomes we're accountable for.

Complete visual system

Logo, typography, colour, iconography, imagery and tone — all designed together.

Applied to real touchpoints

Business cards, letterheads, social templates, presentation decks, packaging — not just logos in a vacuum.

Written brand guide

A 30–60 page guidelines document your team and suppliers can use to keep everything on-brand.

Voice & messaging

Tone of voice principles and copy examples so words match visuals.

Ready for growth

System designed to extend to new products, sub-brands and campaigns.

Full ownership

All source files, fonts (or licenses) and rights transfer to you.

How we work

The process, step by step.

01
Discovery
Half-day workshop on positioning, values, audience and competitive set.
02
Strategy
Written brand strategy document: positioning statement, personality, tone.
03
Design
Logo, typography, colour, imagery, iconography and application designed as one system.
04
Guidelines
Full brand guide documenting every rule, with real-world examples.
05
Roll-out
Templates and initial applications produced so the brand launches strong.

Frequently asked

Answers before you have to ask.

What's the difference between a logo and an identity?: A logo is a mark. An identity is the entire system — logo, typography, colour, imagery, voice — plus the guidelines that keep them consistent.
How long does full branding take?: 8–12 weeks depending on scope.
Do you handle print production?: Design, yes; print production, via trusted partners we can project-manage on your behalf.
Can we brand or rebrand around an existing name?: Yes. Most engagements are rebrands of established businesses.
What does branding cost?: £6,500–£18,000 depending on scope and application count. Fixed quote after a discovery call.

Where we deliver brand identity & branding